As a sales leader, you are often at a loss, with nowhere to turn for guidance. You struggle to help your team members achieve their quota, but you miss yours along the way. You try to balance your boss’s demands, but you feel that some of their demands are hard to meet. You find you’re being pulled in many directions to meet your cross-functional teams’ requests, business partners, boss, direct reports, and customers’ need for information, meetings, coaching, urgent escalations, and documentations.

You know that your biggest priority is to help your team achieve their goals. However, it’s hard to strike a balance between critical demands and urgent but not important tasks.

This eBook will help you understand where to focus and how to leverage your team’s collective mental power to get ahead of your competition.

In many organizations, the entire sales management team is replaced on average every three years. With this kind of turnover/opportunity, you will need to be mentally prepared to lead in a moment’s notice.

Many sales leaders need to be trained in how to manage people’s intrinsic psychological motives and drivers. Besides, as a leader, you will need to self-educate continuously on business strategies, financial KPIs, and sound business operations to create a workplace culture that promotes employees’ well-being and customer-centricity. However, It all starts with you. Your success depends on you, but we’ve got you covered. This eBook will help you understand that you are Born To Lead self and others.

Many would have you believe that vendor-centric selling methodology is the way to achieve your goals. The reality vendor selling approach is a self-centered, transactional, discount-driven, and often widens the gap between you and your customer. Conversely, consultative selling is customer-focused, ROI driven, solution-oriented, and relationship-centered. Consultative selling build value, reinforce trust and generate long-term client dependency that yields higher profits, and the customer repeats patronage.

It would be best if you met your monthly, quarterly, and yearly quota to survive in the sales profession. To achieve great success in sales, you will need to be strategic, driven, collaborative, influential, and relentless in your quest to help your customers find a solution to their problems.

Your organization and managers may provide you with occasional training and maybe some coaching. However, your success is always in your hands, and your income will never far exceed your personal development. Hence, you will need to work on yourself daily on your skillset, mindset, and work discipline to achieve your true potential and prosper economically. This book will show you how to thrive and win, even in the most challenging environments.