Organizational speed is the outcome derived from purposeful internal actions and common-sense policies. Everything is getting faster than ever before, including computers, cars, trains, airplanes, communication, and even Olympic athletes’ performances. Competition [...]
Part II ( Continued) Purpose Driven Compensation Plan: Part of the reason why marketing and sales act as rivals rather than partners lies in their planned compensation structure. The sales organization should design [...]
Why is sales and marketing alignment such a difficult thing to accomplish? We all know that when these two critical departments work synergistically, the company sells more, better, faster at higher profits. According [...]
